The overall perception of the Nike brand fell significantly following the release of Colin Kaepernick's "Just Do It" ad unveiled on Labor Day. While virtually no one among the general public thought of Nike negatively in a Harris Poll taken in December 2017, 17 percent of respondents in a poll taken last week by the organization said they saw Nike in a negative light. The percentage of people who said they couldn't imagine living without Nike dropped nine percent from 33 percent to 24 percent. The results of the poll, taken of 2,026 Americans representative of the U.S. population, were exclusively shared with ESPN on Wednesday. But not all was lost. The poll revealed that while 21 percent of the general public said they would stop buying Nike, 19 percent said they would buy even more Nike products, and, of the young males in their target market, 29 percent said they would purchase more products. "Nike took a strategic risk to alienate...


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